The industry is not stable enough to have a new normal in the exhibition world yet. I don’t expect we will really have one until the end of the summer of 2022. Only 30 movies with “Hollywood” as funder, creator or first distributor have grossed $30 million+ domestic this year. By this date in 2019, there were 67 such movies.
THB #27: In Search Of The New Normal
THB #27: In Search Of The New Normal
THB #27: In Search Of The New Normal
The industry is not stable enough to have a new normal in the exhibition world yet. I don’t expect we will really have one until the end of the summer of 2022. Only 30 movies with “Hollywood” as funder, creator or first distributor have grossed $30 million+ domestic this year. By this date in 2019, there were 67 such movies.