When Will Theatrical Find Its New Normal? (as of Sept. 2021)

I was pleased to hear Jeffrey Katzenberg interviewed by angry, middle-aged onanist Kara Swisher and saying, "I think for anybody to sit here today and think that they have a crystal ball, and they can see what this looks like three years from now or five years from now--I’m certainly not capable of doing it. But I don’t know that anybody is, because you think about the movie theater experience. What is that going to look like? And I have to say, any presumption that you make about that today, you’re likely wrong."

Things are still heavily weighted by COVID, still in flux, and--although the evidence keeps coming in that theatrical and streaming being commingled as so many seem to desperately want is financial malfeasance--still loaded with production and distribution companies running new strategies on a seemingly haphazard basis, not allowing stability toward any clear future.

My ambition is not to predict the future, but to figure out when it will be safe again to pick up the crystal b…