When Chaos Came To Town - Episode II: If 100 Million People Watch A Tree Fall For Two Minutes, Does It Make A Sound?

Monday, I looked at what the studios are chasing in streaming (the world)... and the long road ahead. Today, a little about how they are chasing it and the unexpected consequences that are still being mostly unexamined outside of the deep, dark rooms inside the offices of the streamers.

A cottage industry has quickly grown, including legacy companies like Nielsen, around trying to quantify what is happening in the streaming content world. Every streamer knows exactly what is happening in their world. And it is the most highly protected information in the business.

As we continue to reach for Peak Spending On TV, the cost of production across all platforms may well crack the $80 billion mark for original content. At an insane (but not unrealistic) average of $8 million an hour for this content, that's 10,000 hours or original TV content being created in a year... More than one hour of new TV created for each of the 8,760 hours that exist in a year.

Madness.

If you spent twelve hours a day,…