Tweeted: Academy & Oscar (September 3)
The problem with The Academy Awards, as a popular TV event, is not the difference between a 2hr 30min show and a 3hr 15min show.
It’s about a failure to understand the brand that has been going on for years and years now.
If this Matt Belloni report is true, it is profoundly idiotic.
“I’m told several award categories—almost certainly the short films and l…
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