The Hollywood Hysteria Cinematic Universe

Around a month after the launches of Disney+ and AppleTV+, the complexity of change continues to rear its ugly head all over Hollywood.

Don’t misread me… there have been very few days, weeks or months in my experience of the industry known as Hollywood that are not in a state of endless hysteria about the end of everything we ever knew. There is always hyperbolic passion for The Next Big Thing and an endless death march for Last Year’s Model.

But the reality of these businesses is always quite different than the heavy breathing, even when the screams are coming from inside the house.

Netflix is Netflix. There are real problems in their financial future, which they are addressing. But today, competition is not really an issue. The primary issue is how to significantly expand international household subscriptions. The production side is doing its job well. Marketing is going well.

Smartly, Netflix is a few years ahead of today, projecting the troubles to come. And maybe they will find a way…