The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
THB Sidebar: More Detail on "Eight Is Not Enough"
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THB Sidebar: More Detail on "Eight Is Not Enough"

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David Poland
Feb 19, 2023
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The Hot Button by David Poland
The Hot Button by David Poland
THB Sidebar: More Detail on "Eight Is Not Enough"
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What spurred this column is that a lot of network-originated television writers have moved to streaming and we are seeing more and more shows that really want to be at least 16 episodes a season, 20 is your nasty (h/t Ms. Jackson).

The problem is that if you are creating a show that creates a habit, the habit wants to be fed. Your relationship to that show, to those characters, to the concept, may be like crack when you get that first season… but when you have a deeper well, the relationship becomes more like pot… a mellow… a part of your family.

Not very poetic. But this is what is really the top of the agenda at every major content company in town. How do you keep your paying audience paying for their subscriptions while spending the least amount of money on content?

As Netflix KangTheConquerered its way into original production, it set standards for itself that were never really relevant to other emerging Streamers, But Netflix succeeded so well (especially on Wall St), almost everyone followed without much/enough thought. “You have to spend over $10 billion… probably over $15 billion… a year on original content for your streamer to compete.”

False paradigm.

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