THB Sidebar: Consider This...

If you are now interested in discussing the details of award season marketing, here is the rule on events, as found in The Academy’s Campaign Regulations…

7. Receptions, Parties and Other Non-Screening Events

a. Prior to nominations: Members may not be invited to, and members may not attend, any dinners, lunches or other such events that are intended to promote an eligible film for awards consideration. However, this does not prohibit:

i. Providing non-excessive food and beverage at the time and place of a
screening.

ii. Inviting members to an event that is unrelated to promoting an
eligible film for awards consideration (e.g., a company party or DVD
release event).

b. After nominations: After nominations are announced, and until the final polls close, film companies are not permitted to invite members to attend any parties, dinners, lunches, or other non-screening events that promote nominated films.

So… based on this… how is Deadline’s Contenders in any way legal?

It is non-screening event th…