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THB Headlines, July 4
Quarter 2 of the 2022 ends… based on movies grossing $1 million and more…
Quarter 1 2019 - 88 titles - $2,375,867,725
Quarter 1 2022 - 47 titles - $1,323,998,013
Q1 2022 was 44% behind 2019
Quarter 2 2019 - 70 titles - $3,224,577,329
Quarter 2 2022 - 38 titles - $2,308,350,908
Q2 2022 was 28% behind 2019 (note: Avengers: Endgame grossed $170m more in Q2 2019 than any Q2 film in history, the difference alone = 5% of Q2 2019.)
Andy’s Monday Take On The Weekend Box Office… a nice look at the marketing push which is trying a bit too hard to rationalize the success of Minions: TRoG.
‘Minions: Rise Of Gru’ Record $125M+ Independence Day Opening Fueled By $285M+ Promo Campaign, Biggest Ever For Franchise – Monday AM Box Office Update
WSJ Pull - “Box-office tracker Comscore had initially projected opening-weekend receipts of $65 million, but it revised that estimate upward on Friday to $100 million after strong results from Thursday night previews.”
AKA results over projections, however sophisticated.
That sound you hear is the Disney Board asking their flight hostess for vomit bags.
James Cameron Might Not Direct Avatar 4 And 5 Himself
Who should direct Avatar 4 & 5, if not Jim Cameron? I think they should go with someone who will not just try to stay on Cameron’s course... respectful, but a different, strong voice. Someone like Rian Johnson or David Lowery or, gulp, Robert Eggers. Who do you think could do it? Or do you think Disney will be owned by Amazon by then?
Important Story, As The Primary Streaming Story Is International Expansion - News released to trades, not business press, over a holiday weekend
Job Cuts Expected At HBO Max Europe Following Major Strategic Review
A Love That Will Last A Lunchtime
Lindsay Lohan and Bader Shammas Are Married