THB Headlines: July 17

Q1 - Down $1.67 billion (44%, 302 releases vs 71)
Q2 - Down $961 million (29%, 368 releases vs 167)
July - With half the month to go and $765m in the bank, July 2022 is behind the July 2019 total by $523 million. (190 releases in July 2019… 71 so far in 2022)

US did $128 million in its first 10 days in 2019.
The Secret Life of Pets 2 opened to $48m in its first weekend in 2019.
Maybe $115 million in holdover business in the next 2 weekends.

So July 2022 could get within $250 million (19%) of the July 2019 business.

Then we hit a wall again in August. How/Why?

Going back to 2010, $800 is kind of what is expected from August. There were 2 years with just over $1 billion and 1 year with just $660 million. 2019 business was $828 million.

So this year, maybe $50m each in Nope and DC Superpets holdover. Another $50 million in other holdover. So stake the month to $150m.

New wide releases are Bullet Train, Easter Sunday, Bodies Bodies Bodies, and Beast.

$200 million domestic between them? $250 milli…