The Academy’s new CEO, Bill Kramer, was the top banana at The Academy Museum before he took the new CEO gig. The Academy Museum is celebrating being open for about a year now.
The New York Times and its remarkably unknowledgeable and uninterested lead reporter on the industry did a story today laying out what The Academy has already been saying about The Museum’s popularity in recent weeks.
I am going to stop offering any opinion now and just count the revenues as identified in this piece and let you make whatever inferences you choose.
Museum Tickets - 700,000 visitors at $20 a ticket = $14 million
Memberships - 24,000 at $300 apiece - $4.8 million
Corporate Memberships - 100 @ $10,000 - $1 million
Gift Shop - $6 million
Philanthropic Contributions - $11 million
Geffen Theater Rental - 100 @ $30,000 apiece - $3 million
Event Space Rental -
50 at $50,000 apiece - $2.5 million
50 @ $25,000 apiece - $1.25 million
Fanny’s Restaurant - 150,000 people @ $20 apiece - $3 million
Notes
I estimated $20 a t…
