THB Headlines: Counting The Academy Museum Loot

The Academy’s new CEO, Bill Kramer, was the top banana at The Academy Museum before he took the new CEO gig. The Academy Museum is celebrating being open for about a year now.

The New York Times and its remarkably unknowledgeable and uninterested lead reporter on the industry did a story today laying out what The Academy has already been saying about The Museum’s popularity in recent weeks.

I am going to stop offering any opinion now and just count the revenues as identified in this piece and let you make whatever inferences you choose.

Museum Tickets - 700,000 visitors at $20 a ticket = $14 million
Memberships - 24,000 at $300 apiece - $4.8 million
Corporate Memberships - 100 @ $10,000 - $1 million
Gift Shop - $6 million
Philanthropic Contributions - $11 million
Geffen Theater Rental - 100 @ $30,000 apiece - $3 million
Event Space Rental -
50 at $50,000 apiece - $2.5 million
50 @ $25,000 apiece - $1.25 million
Fanny’s Restaurant - 150,000 people @ $20 apiece - $3 million

Notes

• I estimated $20 a t…