THB Headlines, August 1

First, Box Office…

There’s nothing okay, much less good, about the DC League of Super-Pets ($23m, probably a little less) opening. The studio simply failed to convert. The movie, which is kind of a tweener between a children’s film and Bullwinkle subversively mature comedy, really isn’t the issue on opening weekend. Would a teenager like it? Anyone older than that? And is it safe for the little kids?

There were 2 other anthropomorphic talking animal animated wide-release movies this year. Paws of Fury sunk like a stone ($6.3m), but it felt like Paramount was letting it escape, rather than releasing it. On the other hand, The Bad Guys seemed a bit more focused in the marketing and opened to $24m, which seemed a little stronger than expected. The IP-branded DC Superpets opened just behind Bad Guys, which had no real IP, just what Universal sold potential ticket buyers.

Nope isn’t doing as well as Jordan Peele’s first 2 films, but it’s still doing pretty well. It will pass $100m domestic …