The Hot Button by David Poland

The Hot Button by David Poland

THB Headline (1)

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David Poland
Jul 23, 2022
∙ Paid

The intention of this newsletter is to inform and analyze.

I found this one thing striking this morning, so I am sharing it with you. It is not meant to devalue Deadline in any way. But as I just wrote 2 sentences ago… striking.

The above is the Top 10 Trending Story list from Deadline at 3p today, Saturday, July 23, 2022.

3 dead people.
3 legal proceedings.
1 days old press release about “music residencies” on Colbert.
1 2-day old story about staff changes at NBC News.
1 ComicCon appearance by The Rock.
1 post-episode analysis of The Old Man.

The box office headline hasn’t changed since Friday, threatening not to offer insight into the box office weekend, but a Pete Hammond review of Nope. There is actually some box office analysis if you click through… but how would you know?

8 of the Top 10 slots on the front page of the site are ComicCon, but in Trending, only 1 ComicCon story, in 9th place.

Again… this is not meant as an attack on Deadline. What I find so curious about it is on what t…

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