The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
THB #97: Starving The Box Office, The Next 6 Months

THB #97: Starving The Box Office, The Next 6 Months

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David Poland
Mar 11, 2022
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The Hot Button by David Poland
The Hot Button by David Poland
THB #97: Starving The Box Office, The Next 6 Months
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The Batman is doing nicely. Uncharted has grossed over $100m.

By this date (March 10) in 2019, 5 films that would gross over $100 million domestic had been released. The Upside, a dramedy remade from a movie with virtually no US footprint. Glass, a thriller, a sequel for 3 Shyamalan original thrillers. Lego Movie 2. How To Train Your Dragon 3. And Captain Marvel.

The domestic box office is not only back to normal… it is still in a rather desperate position when it comes to supply chain.

“Who are you?” “I’m Batm… no, I’m theatrical!”

By this date in 2019, there had been 23 wide releases (over 1000 screens). This year, just 16.

You say, because you have been reading people who don’t really research the memes they repeat, “But families aren’t going to the movies! Three of those $100m+ movies were animation!”

I say, how do you know whether families are going to the movies when there have been no family films, especially animation, in 2022? The last animated movie to open wide was Sing 2, whi…

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