THB #84: The 10 Myths Of Streaming (Pt 2)

(apologies if you are looking for the audio… my mouth and my brain aren’t connecting today. i will try to do the audio later, after some sleep. thanks.)

Part 1 included the following myths:

You Need To Ramp Up Spending Wildly To Attract An Audience
Acquisitions Will Fix What Ails Your Platform
The World All Looks The Same
Successful/Surviving Streamers Will Play On The Same Ground

And now, the conclusion…

Disney+ Is The Primary Streaming Key For Disney

The Q1 Disney quarterly report makes plainly clear what has been obvious for a while. Disney+ may be the greatest bait ever… but the real money in the move to streaming for Disney is in the rest of their platforms.

This last quarter, “Linear Networks” aka ABC and cable, generated the most money for the company, $ 7.7 billion, $30 billion for the year. This number is expected to shrink, though the shrinkage is going slower than a lot of people e…