The headline, for me, from the Q1 2022 report from Disney is that the Hulu Average Revenue Per Unit is $12.96. You can buy Hulu for either $7 or $13 without ads. The higher priced buy is a small minority of subs and has only been recently added as an option in the Disney Bundle, bringing that price from $14 to $20.
The extra money in ARPU for this part…
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