THB #78: Make Your Own Kind of Streamer

I was going to write about the clear move that is happening in popular thinking on streaming towards understanding that subscription streaming cannot work as an everything answer for television, much less all entertainment. Often, it feels like a timid version reading my own writing from the last few years, which at the time I was told was wrong-headed.

The idea that it makes no sense financially to put all your eggs in one basket is so basic that it isn’t a question. But every time a basket gets attention or a new basket shows up, the mob wants all their eggs in there and only there. And then, the hysteria dies off a little and we reconfigure into a variation of the same old, same old. And so it goes…

The content subscription model didn’t really start with Netflix. It started with cable. It started with what we have known as the content bundle.

I find that I get into a lot of semantic arguments about this, but I would argue that all channels are, in and of themselves, content bundles. T…