THB #729: CinemaScore Summer
You will believe that David Poland can write short…
Here is the summer rundown of CinemaScore for wide releases so far.
As you might notice, the difference in 2nd weekend drops for movies with an “A” vs movies with a “B” is, 16 movies in, is .2%, aka nothing.
Offered for your perusal…
https://www.reddit.com/r/boxoffice/comments/15t43a3/the_history_of_cinemascore_i_researched_every/
Interesting post on cinemascore from Reddit.
What happened? Didn't CinemaScore used to be a fairly reliable predictor? Or was that always a myth?