I keep thinking I can stop writing the same thing about the box office over and over and over again… but once again in the wake of a disappointing start for Karate Kid Legends, there is this weird cheerfulness being expressed by some of the box office writing mainstream.
It’s alright for a movie to flop (especially when it is likely to end up a money maker, even if disappointing). But then I see Deadline Anthony’s take of, “SATURDAY AM: It’s a solid weekend following the Memorial Day holiday with all titles driving around $144M worth of business, +117% from the post-holiday doldrums a year ago. Let’s rejoice and take it.”
This didn’t get me writing yesterday. But this morning Scott Mendelson dropped the bizarre: “With a cume 126% above last year’s “sky is falling” frame, this is closer to what “normal” should look like.”
NO!!!!
I should credit Pamela McClintock (Variety) and Rebecca Rubin (THR) for not falling into this trap.
The box offi…
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