THB #642a: It Didn't End With Them... The Battle Between The Publicists

Pt 2 of 2

The saga continues… did Jen shoot first? (Pt 1)

TWO - Sony, the film’s distributor, wanting a completely positive promotional effort, and being told that Stephanie Jones was behind the negativity.

After this… an epic series of texts with Jamey Heath…

For her part, Jones—who was kept in the dark about this coordinated strategy and was not aware that Wayfarer had actively approved and participated in it—objected to Wayfarer’s hiring of Nathan and advocated a positive press strategy instead. Wayfarer’s President immediately reported Jones’ comments to Abel:

Tera Hanks, since you were wondering, was hired by Wayfarer as its president in March 2024, after production had wrapped and before the August release. This text was 5 days after opening, as the smears were flying… presumably after Page Six first raised the Human Resources complaints. Hanks, like the studio and according to both Jones and this text, Jones, are asking for “positive press.”

“there’s no counter to the claims in (the) story. his complimentary soundbite of blake need to be covered on high seo sites”

But Jamey Heath, the CEO of Wayfarer, would express an appetite for more destruction…

But what Hanks didn’t know - and who knows what Heath knew? - was that the next day, 2 extremely negative stories would land. First, the most aggressive attack piece on Lively, from the Daily News. And a day later, on Business Insider, “Who's afraid of Stephanie Jones?”- subhead, How Tom Brady's publicist became one of the most polarizing names in celebrity PR.

Jones didn’t know about either story, according to her complaint, either.

THREE: Abel & Nathan actively taking down Jones with a Business Insider article

One of the first e-mail exchanges between the newly hired Melissa Nathan and Jennifer Abel, a little over 3 weeks before Abel was fired by Jones.