THB #606: Box Office, Briefly
I don’t want to write about this on Monday and I don’t want to suck up 10 minutes of David Reads The Trades with this, so I am throwing this together on a Sunday afternoon with The Dodgers up by 2 and The Bengals up by 7.
I don’t want to undermine the win of Terrifier 3 or Cineverse or Chris McGurk. It’s the 26th best opening of the year, amazingly right behind Longlegs. There is an interesting specificity to the opening - both openings, really - as they are the only ones between $18 million and $23 million this year.
Why? Because this is pretty much the Mendoza Line for wide studio releases.
The Mendoza Line is baseball jargon for a . 200 batting average, the supposed threshold for offensive futility at the Major League level. It derives from light-hitting shortstop Mario Mendoza, who failed to reach . 200 five times in his nine big league seasons. - Wikipedia
Here are the 10 Major Studio releases behind Terrifier 3.
Trap
Madame Web
Night Swim
Speak No Evil
Horizon: An American Saga - C…
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