THB #599: Weekend Box Office In Under 500 Words
This was another weak box office weekend. Four of Five September weekends (inc Sunday, Sept 1) grossed under $100m total. We need better. Still, I would not write about it at all, as none of what happened really surprised. But box office writers continue to drown reality in meaningless promotion for analytics that, in the end, didn’t do the job.
The Wil…
Keep reading with a 7-day free trial
Subscribe to The Hot Button by David Poland to keep reading this post and get 7 days of free access to the full post archives.