The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
THB #472: When You Can't Take The Win You Want...

THB #472: When You Can't Take The Win You Want...

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David Poland
Jan 15, 2024
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The Hot Button by David Poland
The Hot Button by David Poland
THB #472: When You Can't Take The Win You Want...
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This is a good weekend to discuss how the consequences of choices reverberate.

Estimates of this 3-day weekend Martin Luther King, Jr. holiday weekend have this year’s take at $112 million vs last year’s take of $125 million. A step backwards.

So what actually happened?

$99 million of last year’s $125 million over MLK Day Weekend came from the Top 5 holdover titles that were released in 2022 (inc $3 million from Black Panther: Wakanda Forever in its 10th weekend).

This weekend? $38 million from the Top 5 holdover titles from 2023.

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