THB #47: Brief Box Office
What can one say about this ugly weekend at the box office?
Been saying it for months… not enough product and too much emphasis on how quickly everything is moving to streaming. COVID, yes. But mostly, a dearth of titles
Encanto did what Disney animated films do the week after Thanksgiving 53% drop.
History
2019 - $90m for all titles, 59% drop Frozen 2
2018 - $120m, 55% drop for Ralph 2
2017 - $105m, 46% drop for Coco
2016 - $96m, 50% drop for Moana
The difference… slower start for Encanto. And again… not enough product to holdover… shorter effective windows for the bigger films we have
We’re deprived on account they’re depraved!
Until tomorrow…
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