THB #366: Box Office At This Juncture

May 08, 2023

∙ Paid

As you know, if you have been reading me regularly, my feelings about the state of box office analysis - led by the trades - are not ecstatic. The one I most prefer, Anthony at Deadline, spend paragraphs today rationalizing the weak launch of Guardians 3 today. Leading with either excuses or misused analytics like CinemaScore or seat counts or whatever …

Keep reading with a 7-day free trial

Subscribe to The Hot Button to keep reading this post and get 7 days of free access to the full post archives.