THB #366: Box Office At This Juncture
As you know, if you have been reading me regularly, my feelings about the state of box office analysis - led by the trades - are not ecstatic. The one I most prefer, Anthony at Deadline, spend paragraphs today rationalizing the weak launch of Guardians 3 today. Leading with either excuses or misused analytics like CinemaScore or seat counts or whatever …
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