THB #538: If You Don't Build It, They Won't Come

A Box Office Column

This will be brief (for me) because I am repeating myself on this.

I understand that Anthony D'Alessandro is in Cannes, working hard. So this weekend, he just let Chris Aronson’s office write his box office column in Deadline. I mean, Anthony works his ass off, but at some point they are asking too much of anyone.

And yes, a projected $35 million domest…