THB #345: Summer Marketing Scorecard (Part 2 of 2)

This is a much happier newsletter than yesterday… today’s list are the films whose marketing efforts I think were really excellent this summer. First, the films due in August… then the movies that have run well in creating great interest… and then the Top 3 marketing efforts this summer.

THE TOP GROUP

The August Films To Come (by order of release)

Teenage Mutant Ninja Turtles: Mutant Mayhem - August is a very teen-boy month and Paramount is looking to get in front of the line with the return of The Turtles.

It’s not in the style of the animated Spider-Films exactly… but it is much more in the style than anything else being released in animation by a major studio… even more so than Seth Rogen & Evan Goldberg’s Sausage Party, from a few years back, which also broke a lot of traditional animation rules… starting by being filthy. They produced and wrote this new take on TMNT too. This film is also co-directed by one of the co-directors of The Mitchells vs The Machines, produced… wait for it……