THB #284: Is There An Answer To This Mess, Pt 2

I hate yesterday’s newsletter.

Essentially, I sucked myself into doing exactly what I was trying not to do… to go down the well and get caught in the morass of trying to dig through the giant pile of excrement that every company in the filmed entertainment business is being forced to dig through right now. I was aiming at clarity and I caught myself in my own trap.

Sorry.

Here are the 20 headline ideas I should have just offered yesterday…

Pay NO attention to Netflix. You are not Netflix.

Netflix’s first mover position allowed it to be an add-on to the cable/satellite bill in most domestic households. But $25 a household is going to be the max for the next decade. Plan for that, not for $200 a month (inc internet) for any more than 20% of domestic households.

Put down the magic beans. The time for temporary fixes, tricking investors, is over.

Create your own language & standards for success & failure. The in-house math for success in streaming - not tied to direct revenue - needs to be cl…