THB #264: Holiday Mythmaking @ The Box Office

There are two lines of myth making happening around the box office this weekend. First, there is the Glass Onion saga and then there is the Strange World demise.

I’ll start with Strange World, since I wrote about the state of Glass Onion going into the weekend on Friday.

Disney under Chapek & Daniels has had a major animation problem.

Chapek officially became CEO at Disney on February 25, 2020. Onward was an unusually unclear Pixar release on March 6, 2020. It opened to $39 million. Can’t blame Chapek for that… or for COVID.

Since then:
December 2020 - Soul (D+ dom - $121m int)
March 2021 - Raya and the Last Dragon ($55m dom - $75m int)
June 2021 - Luca (D+ dom - $55m int)
November 2021 - Encanto ($96m dom - $161 int)
March 2022 - Turning Red (D+ dom - $20m int)
June 2022 - Lightyear ($118 dom - $108m int)
November 2022 - Strange World ($19m dom opening - $9m int opening)

That’s $288 million domestic and $549 million international.

BUT COVID!!!! Families are afraid to go to the movies because o…