THB #250: The Creeping Terror

I am planning on writing about specific movies for the next few days, so I figured today would be a good time to do a business piece. I am sick to death about explaining why overpraise of a very weak October - against reasonable expectations - is not helpful to the future of the industry. Disney’s quarterly hits tomorrow morning, so I will write about that.

But what struck me was something I have been noticing that even I haven’t chosen to dig into much… the international market for theatrical.

Now before you run for cover… I get it. I will try to make is brief and to the point. There is a reason why few people write about international, almost none when you take away the weekly international box office pieces at the trades. It’s hard. It’s harder now than it was even a few years ago, before Box Office Mojo did it’s version of Elon Musk taking over Twitter and made its content much harder to mine for any details.

But… a BIG BUT… international revenues were what filled the revenue void …