The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
THB #246 : The Return of Sue Kroll Is AMAZON-ING!

THB #246 : The Return of Sue Kroll Is AMAZON-ING!

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David Poland
Nov 01, 2022
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The Hot Button by David Poland
The Hot Button by David Poland
THB #246 : The Return of Sue Kroll Is AMAZON-ING!
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The last time we saw our hero, Sue Kroll, she was leaving Burbank in 2018, after 24 years in service to Warner Bros. Everyone in charge at that time, including her successor, has also been shown the gate by now.

Get ready for some really long marketing meetings, Amazon-ers.

Kroll knows how to do this job. She comes from Planet O.G., which seems a surprising choice for Amazon, though in most cases, the hipster marketing group had failed and failed badly in Hollywood.

Looking over Sue’s time at Warners (not counting 2008 films and cutting off “her” movies at May 11, 2018), it’s an 183 movie run with 55 of those titles getting to $100 million and better at the domestic box office. She “only” had seven $100m+ openings, 4 DC, 2 Potters, and the Stephen King adaptation, It.

Sue Kroll At Wb 2008 2018
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There are a few outstanding things from the decade+ run. First, consistency. Kroll took marketing over in 2008, but that first period shouldn’t be counted for or against the incoming chief. But in 2009, she had her best…

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