THB #222: In Search Of Passion
What is everyone excited about right now?
It seems to me that the answer is scary… scarier than Barbarian.
Nothing.
The NFL is back. People love their teams. But is there a sense of excitement in the air? Not really. Things are just settling out. More people are disappointed with soft starts than thrilled about surprise success after 2 weeks.
The foursome of Fall Festivals has come and gone. And what are people REALLY excited about? The Fabelmans… which won’t be available for public viewing until the second half of November. The Whale arrives on December 9. And beyond that…
It’s not that there aren’t other excellent movies. Or that we won’t all enjoy seeing many of them.
But I worry that we are learning how to care less than ever before. We’re in our 8th straight weekend with the total box office under $100 million. 23 on the year, out of 37 total weekends. In 2019, by Weekend 37, there had been only 2 weekends under $100 million, total.
Personally, I loved Barbarian. But I saw Barbari…
