THB #216: Disney's World of Content Release

It’s been a busy 2nd week of September at Disney.

Disney+ Day was yesterday, the 8th.

They have the D23 convention through the weekend, Friday - Saturday.

Today, 2 new direct-to-Disney+ movie sequels that are focused on girls/women were released, plus The Little Mermaid teaser for 2023.

Between yesterday and today, the studio has released 2 brand new movies and one remake:
Pinocchio ($35m), direct to Disney+
Barbarian ($4.5m), theatrical, 2200 screens
Brahmāstra: Part One – Shiva ($50m), theatrical, 750 screens

And coming in 11 days, a new sitcom hits Hulu that is great, but will be kept from being a game-changer for streaming because of its short order for Season 1.

That’s a lot going on at a moment when not a lot (aside from festivals) is going on.

But what is uncomfortable for me is that almost every choice, aside from holding D23, seems from this perspective to be mistaken in concept.

The next family release (Lyle, Lyle Crocodile) is on October 7. After that, Black Adam on October 21st (bord…