THB 1st Anniversary: A Selection Of Newsletters

The Hot Button had its first anniversary on October 4. I’ve meant to run a list of some of my favorite columns from the year… so here you go.

There is a lot more stuff that I found interesting along the way, but I think this is an interesting mix… and self-servingly showcases the various things I predicted before they happened over the year.

Hope you enjoy. And if you don’t, a new column tomorrow.

THB #1: Greetings... and Box Office Monday

October 4, 2021
In the current environment, it is hard to tell what the specific effect of more shortened windows is or will be… which is to say, it WILL damage theatrical revenues, but it is hard to tell whether those damages will be under 15% or much more like taking a significant percentage of theatrical and throwing it off the side of a cliff.

THB #24: Encanto, Eternals, and The Trouble With Disney

November 8, 2021
Nobody knows which one might become the next Toy Story or Frozen or The Incredibles or Finding Nemo or Inside Out or even Coco, which gros…