THB #172: The Lightyear Conundrum

June 28 will mark the 4th anniversary of Asad Ayaz becoming Disney’s president of marketing. The nomenclature is now Disney Studios Content’s president of marketing Asad Ayaz.

The job has become much, much smaller than it was when he signed on.

In 2018, when he took the job, there were 5 titles in the pipeline for the rest of the year, after 5 had alrea…