THB #163: Long Weekend Ahoy!
It’s Memorial Day Weekend Eve. Top Gun Maverick is open nationwide, as we continue to pretend movies open on Fridays.
The mass murder in Uvalde could actually put a damper on the box office for the rah-rah, let’s go blow stuff up movie. Probably not too bad. And of course, it could help at the box office, as people seek emotional relief. Fortunately, Johnny and Amber’s jury won’t be working this weekend, so that won’t keep people from leaving the house. Combine this question mark with what we know about Memorial Day Weekend (Cruise’s box office history means nothing… truly) and que sera sera… no one will really be able to measure any of this accurately. We will all be guessing.
It’s an odd thing. The 2 summer holidays do get in the way of the box office. Attendance goes up all summer… but the holiday weekends (Memorial Day and July 4) are not the strongest slots. That said, the reason summer is so important is that there is more weekday and weekend attendance.
Meanwhile… on your stream…
