THB #128: How We Stream

You know the conversation. You are your friends offer each other shows and “movies” you are liking on your streaming apps and then try to figure out which app they are on and when.

I decided to try to lay out the full picture of how all this is working - and not working - for the streamers and started down the road of research. But what I quickly realized is that it’s really a story of what I would consider the Top 8 streamers (Netflix/Disney+/Hulu/HBO Max/Amazon Prime/AppleTV+/Paramount+/Peacock and that none of them do it quite the same way, sometimes showing varied strategies within individual streamers.

Let’s start with that last notion first. If you are a regular on Hulu, you saw The Girl From Plainville launch on a Tuesday with 3 of what would be a total 8 episodes, released weekly. (Last episode is tomorrow.)

But Pam & Tommy was on Wednesdays, also launching with 3 before going weekend.

The new doc series, Captive Audience, launched on a Thursday with all 3 episodes.

Life & Beth? …