THB #127: After The CinemaCon, Into The $2.9B Summer (I Hope)

So what did we learn from CinemaCon this year?

Turns out, not a lot... aside from media having magical thinking, writing like everything that happened was happening for the first time.

Writers who have been on the “cinema is dead” train can’t write that anymore because they were so wrong then and are more quietly so wrong now, write up enthusiasm for theatrical as an ongoing delusion. Or like theatrical is being resurrected like Frankenstein because streaming - which they were falling over themselves to hype as the ONLY content platform needed for the future - took a beating on Wall Street.

But - sorry for repeating myself - NOTHING ACTUALLY CHANGED... except for Wall Street reconsidering obviously mistaken fantasies of the last 5 years.

COVID happened. It was brutal. For many industries.

As it turned out, COVID happened at the same time the film and television industry was making this very expensive and complex shift to Streaming for television and people who never oversaw a windowed co…