THB #124: Northman & Nic Cage & The Box Office Ecosystem (Oh, My)

This is going to be a combination of 2 reviews and a look at the box office, so if only one side interests you and I get bogged down in one, I’ll get back to your interest soon.

(This was written before the Sunday Estimates, so some minor changes to the detail about this weekend are possible.)

Okay…

We are in the lull between what Warners had hoped was a bigger Fantastic Fumbledore release and Marvel’s Strange Multiverse. So I take it as an encouraging thing that Universal’s 2 divisions (Big U Animation by DreamWorks Animation and indie arm Focus) decided to try to populate this space, as did Lionsgate.

Interestingly, Universal even supported the Lionsgate Nic Cage movie with promotion on the 10th line of Peacock with “Caged in April: All The Feels.”

Still, while I kinda know what Lionsgate was thinking, I don’t know what the f--- Lionsgate was thinking. They drank their own Kool-Aid on this one. It’s the unbearable weight of massive self-delusion.

And in saying that, I am not saying tha…