THB #110: Overstuffed Streamers/Starving Theaters

Streaming… Movie Theaters (image h/t The BIggest Loser)

I am a bit uncomfortable with the “Before/After” imagery above, but it represents a truth in that people assume that cut dude on the right is healthier… we don’t really know… but what would likely be healthiest for this guy is something much more moderate, a change from either side. People are drawn to the 6-pack & fire… but we can’t all be that person. It wouldn’t be a healthy world if we were. Same with content.

But I digress…

We are through the 1st Quarter of 2022… in terms of weekends, we just ended our 13th weekend.

The story of movie exhibition this quarter was almost 100% predictable.

What is remarkable is that it was the 6th best Q1 for movie grosses in history, in spite of there being less then 1/2 the number of new films released (85) than there were in the last 2 non-pandemic Q1s of 2019 (185) and 2018 (202).

I maintain - and the numbers…