THB #11: Is Day-n-Date Dying?

It’s another chilly Monday morning in Hollywood in October. And here is the question that box-office-interested people need to be asking themselves…

Can a day-n-date streaming release to the full market open to more than $36 million?

Even with the $50 million opening of Halloween Kills, it seems to be a fact that Peacock has fewer than 10 million paying customers. Did they add a million new paying customers (who can cancel within 30 days and never spend more than $10 with Peacock) because of Halloween Kills? Maybe. Good for them! Does it mean anything to the overall issue of day-n-date? Nope.

The only movie since the May relaunch of theatrical that has opened to more than $35 million when as much as 25% of the potential domestic audience had access to a home option was Black Widow. And Disney’s big brag on that was that 3 million of their 50 million or so Disney+ subscribers paid $30 to see the film at home. More than 7 million went to the movie theaters in America alone.

After that, it’s