THB #107: You Do The Box Office Analysis!
Come on… you do the work this week!
Take a good look at the charts (reconfigured from the utterly frustrating Website Formerly Known As Box Office Mojo).
Easy to see that there has been only one weekend this year that outgrossed, overall, the last non-COVID year of 2019.
Easy to see that almost every week (disregard the number this weekend, which will go up as more films are included by Mojo), the number of films in release were almost double or more than double the number released theatrically this year.
Easy to see that only the first 2 weekends of The Batman had a total domestic gross for the weekend of over $100 million while in 2019, only 1 weekend had a total domestic gross of less than $100 million in this period.
In the 2 $100m+ overall weekends, one movie represented more than 50% of the total domestic gross.
None of this is healthy for exhibition.
Okay… let’s move on to the weekend chart (via Mojo):
The Batman’s hold… solid in the 3rd weekend.
Way over tracking… Jujutsu Kaisen: The Movie. I believe a significant portion of the gross will turn out to be from premium screens (and prices with them), even with most of IMAX still tied up with The Batman.
Old people won’t go to the movies anymore… except for Dog, Death on the Nile, and The Outfit, all in the Top 10 and with UA’s earnest efforts on Dog at $54m and Disney’s dump of Nile at $45m.
Girls aren’t going to the movies… because there are no movies for them. Sing 2 and the 17th weekend of Encanto is all that could remotely be appropriate for the young-teen and under-teen set of young women out there. If you don’t built it, they will not come.
Oscar is just a week away… and no Oscar movie grossed $175,000 or more at the box office.
And finally… if you were not previously aware that any new movie opened this weekend, I can’t blame you. Some good ones. But marketing is dying on the vine these days. The only release that wasn’t 100% niche was The Outfit… which was a little niche.