I have avoided writing constantly about the immediate prospects of exhibition and studios because we didn't get to the next significant event between the last Movie Content Scoreboard in July and the Tenet/Mulan experiments of the last couple weeks.
I will deliver "Episode III - After The Fall" soon. But I wanted to keep the focus on the two recent major experiments. I keep reading emotional postures on the future of exhibition and VOD. But the studios have real financial skin in the game, while those writing about it have none... just a desire for what they would like to be entertained by, as soon as possible, in a way that makes them comfortable
The easier analysis of the two major movie releases is Mulan. It's been two weekends+ and we haven't heard a word about how much business was done in the Disney+ SuperPremium VOD window. We know that the film hasn't done much business in any international markets where it landed in theatrical. And Disney knows that even if they add, say 50%, o…
Keep reading with a 7-day free trial
Subscribe to The Hot Button by David Poland to keep reading this post and get 7 days of free access to the full post archives.