Entertainment Delivery History: Episode One - Back To The Future

You’ve seen stories on resetting the brain. The brain gets stuck on an idea or image or perception and the only way to reset? A serious shock to the system. Seems dangerous. The study of this phenomenon has continued in people who get these shocks randomly and see change. In recent years, more controlled electroshock, hallucinogens, and other tools have been used to create the reset without harming the patient.

Dr. David (not a physician or even a PhD) hopes to do the same with windows and revenue streams and theatrical and streaming. I've been damaging my head, smashing it against walls, trying to explain this to folks who just insist that they are forward-thinking and that references to history are for Luddites.

So here I am again, at the end of the worst year for much of the world since the end of Vietnam, taking another shot. Explaining this may seem counterintuitive, but I’m not trying to trick anyone into a reset. I'm just trying to make it as simple as possible.... and to let you…