The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
Cord Cutter Diary: The First Cut
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Cord Cutter Diary: The First Cut

David Poland
Feb 21, 2020
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The Hot Button by David Poland
The Hot Button by David Poland
Cord Cutter Diary: The First Cut
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I was planning to cut the cord a year ago. My DirecTV bill was around $180 a month and they announced that they were going to raise the price another $10 a month. DirecTV Now (as it was then known) was around $50 a month. HBO was free with my AT&T unlimited phone plan. Showtime and Encore and Cinemax would add another $30 to my streaming plan. So what was I thinking, hanging on to DirecTV?

I was a happy DirecTV customer for about 20 years. I switched to DirecTV from cable when they added local channels. In Los Angeles, we were in that first wave. And I wanted Sunday Ticket, the NFL access program that meant I could watch my favorite team at home every week instead of going to sports bars at 10am on Sundays. In 1994, it was $139 a season. (Currently, Sunday Ticket is $289 and $389 if you want Red Zone or streaming.) I first signed up in 1997.

I installed those early DirecTV antennas with one wire coming down to my apartment myself (badly). As the service expanded with more valuable compl…

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