The Hot Button by David Poland

The Hot Button by David Poland

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The Hot Button by David Poland
The Hot Button by David Poland
Box Office Friday. 112319.
MCN Archives

Box Office Friday. 112319.

David Poland
Nov 23, 2019
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The Hot Button by David Poland
The Hot Button by David Poland
Box Office Friday. 112319.
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I'm getting back into this habit… but a little uninspired so far.

Frozen 2 opened in the same slot as Frozen, although the first time around, it opened on a single screen. This time, it started wide, as has become the norm. The $41 million Friday is great, although it is dwarfed by the The Hunger Games: Catching Fire opening of $71 million in the same schedule slot in 2013. But the number today (Saturday) will be the really interesting one. It would be no embarrassment for it to be flat or drop some. A significant rise would be exciting for Disney. A significant drop less so.

A Beautiful Day in the Neighborhood isn't an exciting number, but if you look at recent November opening comps, films like Hacksaw Ridge, Instant Family and A Bad Mom's Christmas got into the 60s and some the 70s with this kind of launch. This is the rare case where I am interested inCinemascore responses (Tony D left their Cinemascore off his piece today as did Cinemascore's website), as it will be interesting to …

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