So, tomorrow is arrival day for AppleTV+. And Apple is doing everything right… except for delivering on content.
“The Morning Show” has been the stalking horse, with TV superstar Jennifer Aniston, Oscar-winning movie star Reese Witherspoon, and the well-loved crossover star, Steve Carell.
And they should have thrown away the first two episodes and started from scratch.
I don’t know about the drama of production and I don’t really care. Nor will any non-industry viewer. What people care about is the show. And what they get is, mostly, confused. Some shows take time to evolve. This has become the norm on PayTV, Netflix included. “Watch three or four and then it gets really good.”
The problem with “The Morning Show” is that the show starts by folding in on itself. The Carell character, as you have no doubt heard or seen if you are reading this, is accused of sexual malfeasance right away. And unless the first season is about him coming back, there is nowhere to go with this. And that does no…
